If you and I would have a 1:1 chat, and I’d ask: “Why do you think your audience isn’t enrolling in your course?” What would you say? Most
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This Email Appeals to Logical Decision Makers
They say emotion sells. Yet, logic can be just as effective at the right time, to the right audience. Logical decision makers want the specifics, but they also
What? An Email That Sells Without Discounts Or ‘Buy Me’ Now Buttons
Selling and persuasion tactics have evolved so much in the last few decades. We’re no longer talking to sleazy car salesmen or door-to-door salesmen. Things have shifted to
How to use urgency in your emails without dangling the FOMO
I have yet to meet a client who didn’t object to having a countdown inserted in their emails. “What if it’s too aggressive? I don’t want to be
Case Study: How MasterClass Appeals to Early Adopters
An early adopter is someone who embraces new products or ideas before the majority of the population. They are typically characterized by a willingness to take risks, a
6 books that made me a better copywriter and entrepreneur in 2023
This post may contain affiliate links, which means I may receive a small commission if you click a link and purchase something that I have recommended. Clicking these
10 Common beliefs and attitudes that can help you sell your course: a guide for course creators
It’s important to understand the beliefs and attitudes that your audience holds about themselves and the world around them. By tapping into these deeply held convictions, you can
3 Common distractions that interrupt your online course’s prospect journey
When it comes to selling online courses, your sales page plays a crucial role in converting prospects into paying students. However, even the most compelling sales page can
What is the FCB Grid: A Practical Approach for Online Course Creators
The FCB Grid is a strategic advertising tool used to develop effective advertising campaigns. It was created by Richard Vaughn and Young & Rubicam in the 1980s and
10 Email Ideas to Tap into Your Audience’s Beliefs and Attitudes for Course Promotion
Positioning an online course in connection to a consumer’s beliefs and attitudes is a great way to nurture and position your course and brand as a right match.