If you had to pick one number to check whether your email marketing is actually working, what would it be? Most course creators would say open rate, or
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Keeping Your Black Friday Emails Out of the Spam Folder with Deliverability Expert Matt Brown
Black Friday is all about the sales pitch. So you’ll be sending sales emails – quite a few of them, over a short period of time. So what
From Engagement to Enrollment
Email marketing is a narrative tool, not just a sales tactic. It is important to create engaging, truthful content that speaks directly to people’s needs—helping them see the