This past weekend, my inbox saw a small marketing parade. Between May 9 and May 11 (Mother’s Day weekend), I received 49 emails from creators, marketers, brands, and
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One day in my inbox: April 13, 2025
It’s Sunday, the week before Easter and I was curious to see what’s happening in my inbox. Is anybody making their emails relevant? Or contextual? I analyzed the
The Anatomy of a High-Converting Holiday Email: MasterClass Edition
When do you buy your Christmas gifts? Are you the early bird, ticking everything off your list before December hits? Or maybe you’re a last-minute gifter, grabbing presents
Thinking Twice: 10 Reasons to Avoid a Black Friday Sale for Your Course
Black Friday is known for its incredible deals and massive shopping sprees, but for course creators, jumping into the sales madness isn’t always the smartest move. Offering a
7 Essential Tips for Improving Email Deliverability: Advice from Expert Andrew Kordek
As Black Friday approaches, many course creators and online marketers focus on perfecting their email copy and irresistible offers. But none of that will matter if your emails
Should You Run a Black Friday Sale for Your Course? 10 Reasons to do it
Black Friday is synonymous with massive discounts and a surge in consumer spending, but is it the right move for your course business? Over the years, I’ve answered
Should you run a Black Friday sale for your course or not?
As the biggest shopping event of the year approaches, many course creators are wondering: Should you join the sales frenzy or stand your ground? In this episode of
