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The Pre-Launch Email Most Course Creators Skip

Email Marketing, Marketing Education

Estimated reading time: 16 minutes There is a particular kind of launch post-mortem I’ve sat through more times than I’d like to admit. The creator has just finished

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Use this key market research tactic before creating another course or offer

Copywriting, Email Marketing

Are you tired of creating courses that no one buys? You’re not alone. Many business owners, especially course creators, grapple with this frustrating issue. The burning question is:

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Your Audience’s False Beliefs Are Killing Your Sales

Consumer Behavior, Master The Inbox, Podcast

If you and I would have a 1:1 chat, and I’d ask: “Why do you think your audience isn’t enrolling in your course?” What would you say? Most

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How to Improve Post-Purchase Behavior for Your Online Course

Consumer Behavior

Congratulations! Someone has just purchased your online course, and you’ve successfully taken them through the buyer journey. But your job is not yet done. This step in the

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