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  • Tag: tripwire funnel

Case Study: We Built a $97 “Impulse Buy” Instead of the $17 One Everyone Recommends

Copywriting, Marketing Education

One of my coaching clients was making real money, but almost all of it came from live webinars. If he wasn’t actively running one, the business slowed to

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Case study for course creators: A $27 course, $30,000 in 41 days and paid traffic that funded itself

Copywriting, Marketing CRO Strategies

There’s a moment a lot of online course businesses hit where the math stops making sense. They build a significant social media presence, they see real engagement as

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Sales Funnels for Course Creators: How to Increase Revenue Without More Traffic

Business, Marketing CRO Strategies, Marketing Education, Marketing Talk

When I start working with a new course creator, there’s one question I almost always ask early on — sometimes even before we get into copy, emails, or

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