Most course creators don’t think abandoned cart emails are for them and after working with 100+ creators all over the world, I can tell you that a very
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How to sell your course more often without launches or discounts
If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year. Launches. Black Friday. Outside
The most overlooked email funnel in online courses
What actually happens after someone buys your course? Not what your platform promises. Not what you hope happens. But what really happens once the payment goes through and
Post-Purchase Flows for Course Creators: What Happens After Someone Buys Matters More Than You Think
Estimated reading time: 10 minutes When most course creators think about selling, their focus naturally gravitates toward what comes before the purchase — traffic, launches, ads, webinars, checkout
Ultimate Collection of Halloween Subject Lines
If you’re anything like me, you’re always looking for subject lines that break the monotony of a crowded inbox. And Halloween? It’s the perfect excuse to get a
How Course Creators Can Use Abandoned Cart Emails to Recover Lost Sales
Most course creators I work with fall into one of two camps: either they don’t have an abandoned cart flow at all or they technically do — but
One Day in My Inbox: How 49 Emails Revealed a Missed Marketing Opportunity
This past weekend, my inbox saw a small marketing parade. Between May 9 and May 11 (Mother’s Day weekend), I received 49 emails from creators, marketers, brands, and
One day in my inbox: April 13, 2025
It’s Sunday, the week before Easter and I was curious to see what’s happening in my inbox. Is anybody making their emails relevant? Or contextual? I analyzed the
How to Leverage the “New Year, New Me” Mindset to Boost Your Course Sales
Estimated reading time: 2 minutes Every January, millions of people reflect on the past year and set ambitious goals for the future. They want to save money, get
The Anatomy of a High-Converting Holiday Email: MasterClass Edition
When do you buy your Christmas gifts? Are you the early bird, ticking everything off your list before December hits? Or maybe you’re a last-minute gifter, grabbing presents