Image Credit: Unsplash In today’s busy market, visuals often get a brand’s message across faster and better than words alone. A strong visual identity does more than just
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Crafting Your Brand Story Through Operational Excellence
Image Credit: Unsplash When you think about your brand’s story, your mind probably jumps to your logo, your website’s ‘About Us’ page, or maybe your social media voice.
Little Touches That Give Big Brand Energy
Pexels – CCO Licence Some brands just have “it.” You know the kind where you walk into their store, land on their website, or open a package from
Why Your Brand Voice Deserves a Little Spring Cleaning
Over time, brands change. You adjust your offers, reach new audiences, or simply grow as a business owner. But whereas your services update, your brand voice perhaps still
The Ultimate Guide to Boosting Your Business’s Curb Appeal
When a business looks good on the outside, it is a direct reflection of the type of company that lies within. A well-maintained and updated building shows that
Brand Minds 2024: Game-Changing Takeaways for Copywriters and Marketers
Attending the Brand Minds conference this year (#brandminds2024) was like drinking from a firehose of knowledge! Day 1 was packed with some of the sharpest minds in leadership,
Brand Awareness Ideas That Really Work
Pexels – CCO Licence Want your brand to stick in people’s mind more than your average one-hit wonder? Here are some simple strategies that really do work to
Don’t Be Shy: Shout Loud About Your Business Values In The Following Ways
Unsplash Image: CC0 License Brand values are an essential part of modern business, dictating everything from a company’s culture to its products and markets. Particularly amongst millennial audiences,
Brand Strategy Approaches to Ensure Your Business Will Go the Distance
Pexels – CC0 License Working on your brand is an ongoing challenge because you need to ensure that your business goes the distance. Branding is one of those
About Branding, Cats, and Entrepreneurship with Laurence Garant, The Weirdo Coach
I strongly believe we learn by sharing stories, lessons, and experiences, therefore I decided to launch the Go Live with Me interview series featuring entrepreneurs, and passionate people