It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t
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It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t
95% of customers read online reviews before they choose to purchase something. Additionally, 58% of these shoppers say they are willing to pay more for products that have
They say emotion sells. Yet, logic can be just as effective at the right time, to the right audience. Logical decision makers want the specifics, but they also
Selling and persuasion tactics have evolved so much in the last few decades. We’re no longer talking to sleazy car salesmen or door-to-door salesmen. Things have shifted to
Over the course of 2 years I've had the honor to coach dozens of course creators for their sales copy. We've tackled everything from emails and sales pitches
Today, let’s delve into the captivating world of future-based emails and unravel how they can effortlessly engage your audience within your narrative. Recently, I stumbled upon an email
Positioning an online course in connection to a consumer’s beliefs and attitudes is a great way to nurture and position your course and brand as a right match.
Are you a course creator teaching women how to lose weight in a healthy way? If so, you know your students can have a hard time to stay
In a recent episode of “The Art of Selling Online Courses” podcast, I had the pleasure of being a guest and diving deep into the world of warm-up
Are you a course creator looking for fresh ideas to engage your email subscribers in the month of July? With summer in full swing, there are plenty of