Estimated reading time: 9 minutes A Black Friday discount tells someone what they could save. It doesn’t explain whether your course addresses the problem they’re facing, whether they’re
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Case Study: The Year He Stopped Starting Every Promotion From Scratch
Estimated reading time: 7 minutes Do you know the feeling? A promotion’s coming up, and before you’ve written a single word, the same questions start again: what do
Email Marketing for Course Creators and Digital Product Sellers: The Answers to the Questions You’re Asking
A long-form guide by Monica Badiu — covering list growth, deliverability, launch strategy, monetisation, and the ethical frameworks behind emails that actually convert. Estimated reading time: 2 minutes
“Let Me Ask My Partner First” isn’t an objection, it’s a buying signal
If you sell high-ticket courses, programs, or services, you’ve heard this sentence before: “Let me ask my partner first.” For many sellers, that moment triggers fear of rejection, it
Should You Run a Christmas Promo? A Strategic Guide for Course Creators
Are you planning on running a Christmas promo? I am genuinely interested in the decision process. I have (and had) clients (course creators primarily) who would run a
One day in my inbox: April 13, 2025
It’s Sunday, the week before Easter and I was curious to see what’s happening in my inbox. Is anybody making their emails relevant? Or contextual? I analyzed the
How to Leverage the “New Year, New Me” Mindset to Boost Your Course Sales
Estimated reading time: 2 minutes Every January, millions of people reflect on the past year and set ambitious goals for the future. They want to save money, get
Black Friday Emails: Tips for Leveraging Urgency and Scarcity
It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t
How to ask for testimonials like a pro: An email marketing review
95% of customers read online reviews before they choose to purchase something. Additionally, 58% of these shoppers say they are willing to pay more for products that have
This Email Appeals to Logical Decision Makers
They say emotion sells. Yet, logic can be just as effective at the right time, to the right audience. Logical decision makers want the specifics, but they also