It’s Sunday, the week before Easter and I was curious to see what’s happening in my inbox. Is anybody making their emails relevant? Or contextual? I analyzed the
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How to Leverage the “New Year, New Me” Mindset to Boost Your Course Sales
Estimated reading time: 2 minutes Every January, millions of people reflect on the past year and set ambitious goals for the future. They want to save money, get
Black Friday Emails: Tips for Leveraging Urgency and Scarcity
It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t
How to ask for testimonials like a pro: An email marketing review
95% of customers read online reviews before they choose to purchase something. Additionally, 58% of these shoppers say they are willing to pay more for products that have
This Email Appeals to Logical Decision Makers
They say emotion sells. Yet, logic can be just as effective at the right time, to the right audience. Logical decision makers want the specifics, but they also
What? An Email That Sells Without Discounts Or ‘Buy Me’ Now Buttons
Selling and persuasion tactics have evolved so much in the last few decades. We’re no longer talking to sleazy car salesmen or door-to-door salesmen. Things have shifted to
Simplify and Amplify: Crafting Effective Email Marketing Campaigns – Tips from a Copywriter
Over the course of 2 years I've had the honor to coach dozens of course creators for their sales copy. We've tackled everything from emails and sales pitches
How to sell without selling: The future-based email at its finest
Today, let’s delve into the captivating world of future-based emails and unravel how they can effortlessly engage your audience within your narrative. Recently, I stumbled upon an email
10 Email Ideas to Tap into Your Audience’s Beliefs and Attitudes for Course Promotion
Positioning an online course in connection to a consumer’s beliefs and attitudes is a great way to nurture and position your course and brand as a right match.
10 Occasions Throughout the Year to Promote Your Weight Loss Course in a Natural and Educational Way
Are you a course creator teaching women how to lose weight in a healthy way? If so, you know your students can have a hard time to stay
