If you sell high-ticket courses, programs, or services, you’ve heard this sentence before: “Let me ask my partner first.” For many sellers, that moment triggers fear of rejection, it
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The most overlooked email funnel in online courses
What actually happens after someone buys your course? Not what your platform promises. Not what you hope happens. But what really happens once the payment goes through and
Should You Run a Christmas Promo? A Strategic Guide for Course Creators
Are you planning on running a Christmas promo? I am genuinely interested in the decision process. I have (and had) clients (course creators primarily) who would run a
The First Email I Write for Every Black Friday Promo (And Why You Should, Too)
Estimated reading time: 9 minutes Every year, I write dozens of Black Friday emails and quite a few sales funnels for multiple courses creators in different niches. And
One Day in My Inbox: How 49 Emails Revealed a Missed Marketing Opportunity
This past weekend, my inbox saw a small marketing parade. Between May 9 and May 11 (Mother’s Day weekend), I received 49 emails from creators, marketers, brands, and
One day in my inbox: April 13, 2025
It’s Sunday, the week before Easter and I was curious to see what’s happening in my inbox. Is anybody making their emails relevant? Or contextual? I analyzed the
The Anatomy of a High-Converting Holiday Email: MasterClass Edition
When do you buy your Christmas gifts? Are you the early bird, ticking everything off your list before December hits? Or maybe you’re a last-minute gifter, grabbing presents
Case Study: How Pat Flynn Uses Brand Language to Sell Community & Courses
Pat Flynn, founder of Smart Passive Income (SPI), has crafted a distinct brand language that resonates with aspiring entrepreneurs and online business owners. By emphasizing approachability, empowerment, community,
Segment Your Way to Black Friday Profits: The Top 3 Subscriber Groups to Target
Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In this episode, I’ll show you how to segment
Black Friday Emails: Tips for Leveraging Urgency and Scarcity
It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t