There’s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. It’s a tactic that
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The 3 Pillars of Customer-Centric Email Copywriting: How to Build Trust and Drive Conversions
When it comes to email marketing, many businesses fall into the trap of pushing hard sales and aggressive promotions, which often leads to an audience of disinterested or
Case Study: The simple tactic that has generated an extra $34,000 in revenue during Black Friday
Estimated reading time: 5 minutes As a course creator, you probably know how crucial Black Friday can be for your business. But with so many brands fighting for
Tips on How to Upgrade Your Marketing Efforts in 2024
In the fast-paced world of business, keeping your marketing efforts fresh and effective is crucial for staying ahead of the competition. Whether you’re a small business owner or
Are you using or serving your audience?
This is one of the things that most thought leaders are afraid of. It’s why they’re not using email marketing to its fullest potential. So, here are 4
How to ask for testimonials like a pro: An email marketing review
95% of customers read online reviews before they choose to purchase something. Additionally, 58% of these shoppers say they are willing to pay more for products that have
This Email Appeals to Logical Decision Makers
They say emotion sells. Yet, logic can be just as effective at the right time, to the right audience. Logical decision makers want the specifics, but they also
How to choose the best email marketing course for you
Go to Google and type “best email marketing course for beginners,” and you’ll find so many options (do it after reading this blog post). It’s overwhelming to choose
The Art of Email Copywriting: Lessons from Generating Over $3 Million for Course Creators in 2023
In 2023, I wrote promotion emails for 7 course creators and coached about a dozen others on their marketing emails and landing pages. Over $3 million were generated
Simplify and Amplify: Crafting Effective Email Marketing Campaigns – Tips from a Copywriter
Over the course of 2 years I've had the honor to coach dozens of course creators for their sales copy. We've tackled everything from emails and sales pitches