You have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode of Master The Inbox, I’m walking you through the seven specific reasons
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The One KPI That Actually Tells You If Your Email List Is Working
If you had to pick one number to check whether your email marketing is actually working, what would it be? Most course creators would say open rate, or
Stop shouting at your audience: why the propaganda model of selling is dead
If selling makes you uncomfortable — if the word “salesman” makes you cringe, or if you feel a little bit of shame every time you hit send on
Your sales funnel isn’t a tech problem, it’s a conversation problem
If you’ve been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you’ve missed the entire point. Funnels
How to sell your course more often without launches or discounts
If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year. Launches. Black Friday. Outside
The most overlooked email funnel in online courses
What actually happens after someone buys your course? Not what your platform promises. Not what you hope happens. But what really happens once the payment goes through and
Don’t Make These 3 Mistakes With Your Black Friday Offers
Black Friday is the biggest sales event of the year, but are your offers setting you up for success or failure? Today, I’m breaking down the top mistakes
Keeping Your Black Friday Emails Out of the Spam Folder with Deliverability Expert Matt Brown
Black Friday is all about the sales pitch. So you’ll be sending sales emails – quite a few of them, over a short period of time. So what
Email Deliverability Essentials for Black Friday: An Interview with Expert Andrew Kordek
Black Friday is coming soon and there’s a big big issue most course creators have. And that’s deliverability. If your email list is disengaged, then you don’t need
Unlock Black Friday Profits: Expert Funnel Strategies for Course Creators with Josip Belina
It might surprise you, but not every Black Friday campaign leads to big profits. A lot of people assume that offering a steep discount is all it takes,