If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year. Launches. Black Friday. Outside
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What Your Course Promotions Are Teaching People About Your Brand: On discounts, launches, and how buying decisions are shaped
Over the years, I’ve worked with hundreds of course creators. Some were solopreneurs. Others had small teams. Some were just getting started, others had been in the game
From Engagement to Enrollment
Email marketing is a narrative tool, not just a sales tactic. It is important to create engaging, truthful content that speaks directly to people’s needs—helping them see the