Are you planning on running a Christmas promo? I am genuinely interested in the decision process. I have (and had) clients (course creators primarily) who would run a
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The First Email I Write for Every Black Friday Promo (And Why You Should, Too)
Estimated reading time: 9 minutes Every year, I write dozens of Black Friday emails and quite a few sales funnels for multiple courses creators in different niches. And
The Anatomy of a High-Converting Holiday Email: MasterClass Edition
When do you buy your Christmas gifts? Are you the early bird, ticking everything off your list before December hits? Or maybe you’re a last-minute gifter, grabbing presents
How We Helped Course Creators Make $400K on Black Friday
If you’re a course creator gearing up for Black Friday, this blog post is for you. Recently, I had the chance to dive deep into strategies for running
Black Friday Emails: Tips for Leveraging Urgency and Scarcity
It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t
The 3 Pillars of Customer-Centric Email Copywriting: How to Build Trust and Drive Conversions
When it comes to email marketing, many businesses fall into the trap of pushing hard sales and aggressive promotions, which often leads to an audience of disinterested or
Are you using or serving your audience?
This is one of the things that most thought leaders are afraid of. It’s why they’re not using email marketing to its fullest potential. So, here are 4
The Art of Email Copywriting: Lessons from Generating Over $3 Million for Course Creators in 2023
In 2023, I wrote promotion emails for 7 course creators and coached about a dozen others on their marketing emails and landing pages. Over $3 million were generated
A Labor Day SaaS sales email review: Is the discount enough?
Holidays offer a golden opportunity for promotional emails, but many miss the mark by relying solely on discounts. In this review, we’ll take a close look at a
How to Use the Before and After Framework to Optimize Your Course Sales Copy
Are you struggling to write copy that connects with your audience and persuades them to enroll in your course? The Before and After framework can help you tap