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  • Author: Monica Badiu

Stop shouting at your audience: why the propaganda model of selling is dead

Consumer Behavior, Copywriting, Marketing Education, Master The Inbox

If selling makes you uncomfortable — if the word “salesman” makes you cringe, or if you feel a little bit of shame every time you hit send on

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Stop obsessing over your funnel software and start thinking about your customer’s brain

Marketing Education

Look, I know you’re tired of hearing about funnels. I get it. The word itself feels overused and comes with a bit of an idea that you’re trying

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Your sales funnel isn’t a tech problem, it’s a conversation problem

Marketing Education, Master The Inbox, Podcast

If you’ve been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you’ve missed the entire point. Funnels

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How to sell your course more often without launches or discounts

Copywriting, Email Marketing, Master The Inbox, Podcast

If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year. Launches. Black Friday. Outside

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“Let Me Ask My Partner First” isn’t an objection, it’s a buying signal

Consumer Behavior, Marketing Education

If you sell high-ticket courses, programs, or services, you’ve heard this sentence before: “Let me ask my partner first.” For many sellers, that moment triggers fear of rejection, it

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The most overlooked email funnel in online courses

Email Marketing, Master The Inbox

What actually happens after someone buys your course? Not what your platform promises. Not what you hope happens. But what really happens once the payment goes through and

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Post-Purchase Flows for Course Creators: What Happens After Someone Buys Matters More Than You Think

Email Marketing, Marketing CRO Strategies

Estimated reading time: 10 minutes When most course creators think about selling, their focus naturally gravitates toward what comes before the purchase — traffic, launches, ads, webinars, checkout

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What This Black Friday Promo Teaches Us About Persuasion and Buyer Psychology

Copywriting

I collect promo emails all year round (especially during Black Friday) because this is how you get good at copywriting. You study what other people are doing, you

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What Your Course Promotions Are Teaching People About Your Brand: On discounts, launches, and how buying decisions are shaped

Business, Copywriting, Marketing Talk

Over the years, I’ve worked with hundreds of course creators. Some were solopreneurs. Others had small teams. Some were just getting started, others had been in the game

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Should You Run a Christmas Promo? A Strategic Guide for Course Creators 

Copywriting

Are you planning on running a Christmas promo? I am genuinely interested in the decision process. I have (and had) clients (course creators primarily) who would run a

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