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  • Archives: Email Marketing

How We Helped Course Creators Make $400K on Black Friday

Email Marketing

If youโ€™re a course creator gearing up for Black Friday, this blog post is for you. Recently, I had the chance to dive deep into strategies for running

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Create Black Friday Emails that Convert: Advice from Launch Copywriter Nikki Trailor

Email Marketing, Master The Inbox, Podcast

Most people assume that Black Friday emails are simpleโ€”just announce a discount, and youโ€™re done. But letโ€™s be honest, crafting these emails can feel too โ€˜salesyโ€™ and a

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Black Friday Emails: Tips for Leveraging Urgency and Scarcity

Email Marketing, Master The Inbox

It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isnโ€™t

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The Ultimate Guide to Re-Engaging Email Lists Before Black Friday with Martina Viljevac

Email Marketing, Master The Inbox, Podcast

Thereโ€™s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. Itโ€™s a tactic that

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7 Essential Tips for Improving Email Deliverability: Advice from Expert Andrew Kordek

Email Marketing

As Black Friday approaches, many course creators and online marketers focus on perfecting their email copy and irresistible offers. But none of that will matter if your emails

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The 3 Pillars of Customer-Centric Email Copywriting: How to Build Trust and Drive Conversions

Email Marketing

When it comes to email marketing, many businesses fall into the trap of pushing hard sales and aggressive promotions, which often leads to an audience of disinterested or

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Email Deliverability Essentials for Black Friday: An Interview with Expert Andrew Kordek

Email Marketing, Master The Inbox

Black Friday is coming soon and thereโ€™s a big big issue most course creators have. And thatโ€™s deliverability. If your email list is disengaged, then you donโ€™t need

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Data-Driven Copywriting: AI Integrations for Customer Centric Marketing

Copywriting, Email Marketing

No one ever likes to feel like theyโ€™re being sold, battered by an endless drumbeat of ads or emails screaming โ€œme, me, meโ€. But most of us want

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We need to talk about urgency in your sales emails

Copywriting, Copywriting Confidential, Email Marketing

So, urgency is often hailed as a golden ticket to higher conversions, however, lots of course creators are so afraid of using urgency because they think it’s going

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You need this email automation ASAP!

Copywriting, Copywriting Confidential, Email Marketing, Podcast

Picture this: you set up a few simple rules and triggers, and your emails automatically send themselves to the right people at the perfect time. Not only that,

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