I collect promo emails all year round (especially during Black Friday) because this is how you get good at copywriting. You study what other people are doing, you
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How to coach your audience through inaction (Email review)
Your audience is not ready to buy. It’s a hard fact to swallow – but your audience & email list are not ready to commit. And it’s not
A (disruptive) marketing lesson from Mindvalley (Email Review)
Mindvalley is the world’s most powerful life transformation platform, with a global community of changemakers. We can learn a lot from its marketing strategy, like how it positions
How to ask for testimonials like a pro: An email marketing review
95% of customers read online reviews before they choose to purchase something. Additionally, 58% of these shoppers say they are willing to pay more for products that have
This Email Appeals to Logical Decision Makers
They say emotion sells. Yet, logic can be just as effective at the right time, to the right audience. Logical decision makers want the specifics, but they also
What? An Email That Sells Without Discounts Or ‘Buy Me’ Now Buttons
Selling and persuasion tactics have evolved so much in the last few decades. We’re no longer talking to sleazy car salesmen or door-to-door salesmen. Things have shifted to
Case Study: How MasterClass Appeals to Early Adopters
An early adopter is someone who embraces new products or ideas before the majority of the population. They are typically characterized by a willingness to take risks, a
Urgency emails don’t have to suck: An honest email review
Do you dread opening your inbox, only to be bombarded by emails screaming “LAST CHANCE!!!” or “FINAL REMINDER”? We’ve all been there, and it’s not a pleasant experience.
A Labor Day SaaS sales email review: Is the discount enough?
Holidays offer a golden opportunity for promotional emails, but many miss the mark by relying solely on discounts. In this review, we’ll take a close look at a
How to sell without selling: The future-based email at its finest
Today, let’s delve into the captivating world of future-based emails and unravel how they can effortlessly engage your audience within your narrative. Recently, I stumbled upon an email