We all want faster sales, but not at the cost of doing things we consider unethical. In this episode Jerry Potter and I are sharing 6 ways to
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Drive 7 Figures Through Customer-Centric Copywriting and Master Email Marketing Basics
Good email marketing is about respecting your audience, giving them useful information, and interacting with them beyond just selling them things. That’s where I come in, as an
Are you using or serving your audience?
This is one of the things that most thought leaders are afraid of. It’s why they’re not using email marketing to its fullest potential. So, here are 4
How To Write Emails That Get Read
If you meet someone over a coffee you have a normal conversation. Yet most people don’t know how to move that natural 1 on 1 conversation, into emails
Copywriting Confidential: Lessons from Writing Sales Emails for Course Creators (1)
Most brands think that for email marketing to be an effective channel, you need to throw discounts and urgency at your audience. But crafting emails that convert has
How to ask for testimonials like a pro: An email marketing review
95% of customers read online reviews before they choose to purchase something. Additionally, 58% of these shoppers say they are willing to pay more for products that have
This Email Appeals to Logical Decision Makers
They say emotion sells. Yet, logic can be just as effective at the right time, to the right audience. Logical decision makers want the specifics, but they also
Tips for Keeping Your Sales Emails out of the Spam Folder
Emails can be a powerful tool for sales, but there’s a common fear that they’ll end up in the spam folder, triggering unsubscribes and impacting visibility. In this
What? An Email That Sells Without Discounts Or ‘Buy Me’ Now Buttons
Selling and persuasion tactics have evolved so much in the last few decades. We’re no longer talking to sleazy car salesmen or door-to-door salesmen. Things have shifted to
Should an Email Be Salesy to Sell?
If you’ve ever wondered whether your sales emails are coming across as too pushy, or if you’ve been looking to up your email marketing game, you’re in the