Estimated reading time: 9 minutes A Black Friday discount tells someone what they could save. It doesn’t explain whether your course addresses the problem they’re facing, whether they’re
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Why your Black Friday emails might never reach the inbox and what to do before November
Estimated reading time: 12 minutes In my seven years of writing and strategizing Black Friday campaigns, I discovered that you can have the biggest discount, the best copy,
Q4 guide for course creators & marketers: ads strategy and nervous system management with Rita Ainsworth
Black Friday is coming and if you’ve ever been through a Q4 campaign (whether you were running ads, managing email sequences, or doing both simultaneously) you already know
Email Marketing Experiments: One Black Friday win and a re-engagement flop
If you sell online courses, you already know this particular pain: you’ve built the list, you send the promotions, you do everything you’re told to do when Black
What Your Course Promotions Are Teaching People About Your Brand: On discounts, launches, and how buying decisions are shaped
Over the years, I’ve worked with hundreds of course creators. Some were solopreneurs. Others had small teams. Some were just getting started, others had been in the game
The First Email I Write for Every Black Friday Promo (And Why You Should, Too)
Estimated reading time: 9 minutes Every year, I write dozens of Black Friday emails and quite a few sales funnels for multiple courses creators in different niches. And
$30,000 in Extra Black Friday Revenue — From One Easy Funnel Step
Every year, course creators pin their hopes on Black Friday. It’s the season of discounts, inbox floods, and — ideally — record-breaking sales. But for most, the results
How We Helped Course Creators Make $400K on Black Friday
If you’re a course creator gearing up for Black Friday, this blog post is for you. Recently, I had the chance to dive deep into strategies for running
How to craft compelling ads for Black Friday with ads strategist Crystal Johnson
Black Friday is a huge opportunity for course creators to boost revenue. But running successful campaigns isn’t as easy as just hitting ‘publish.’ Today we’re talking about
Segment Your Way to Black Friday Profits: The Top 3 Subscriber Groups to Target
Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In this episode, I’ll show you how to segment