If you’re a course creator gearing up for Black Friday, this blog post is for you. Recently, I had the chance to dive deep into strategies for running
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How to craft compelling ads for Black Friday with ads strategist Crystal Johnson
Black Friday is a huge opportunity for course creators to boost revenue. But  running successful campaigns isn’t as easy as just hitting ‘publish.’ Today we’re talking about
Segment Your Way to Black Friday Profits: The Top 3 Subscriber Groups to Target
Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In this episode, I’ll show you how to segment
Black Friday Emails: Tips for Leveraging Urgency and Scarcity
It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t
The Ultimate Guide to Re-Engaging Email Lists Before Black Friday with Martina Viljevac
There’s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. It’s a tactic that
Thinking Twice: 10 Reasons to Avoid a Black Friday Sale for Your Course
Black Friday is known for its incredible deals and massive shopping sprees, but for course creators, jumping into the sales madness isn’t always the smartest move. Offering a
Don’t Make These 3 Mistakes With Your Black Friday Offers
Black Friday is the biggest sales event of the year, but are your offers setting you up for success or failure? Today, I’m breaking down the top mistakes
7 Essential Tips for Improving Email Deliverability: Advice from Expert Andrew Kordek
As Black Friday approaches, many course creators and online marketers focus on perfecting their email copy and irresistible offers. But none of that will matter if your emails
Should You Run a Black Friday Sale for Your Course? 10 Reasons to do it
Black Friday is synonymous with massive discounts and a surge in consumer spending, but is it the right move for your course business? Over the years, I’ve answered
Keeping Your Black Friday Emails Out of the Spam Folder with Deliverability Expert Matt Brown
Black Friday is all about the sales pitch. So you’ll be sending sales emails – quite a few of them, over a short period of time. So what
